Ditto sidebar experiment
Sticky case-study TOC inspired by Ditto. Scroll the column on the right; the active tile in the sidebar should track which block is in view and pick up its color.
Draft copy in one place, and skip the spreadsheets, the Slack threads, the duplicated docs.
Design with real strings, so the layout you ship matches the layout you reviewed.
Review copy in context, and track every edit, comment, and approval.
Translate without losing nuance, human and machine translations side by side, ready for QA.
Personalize per audience, different copy for different markets, no rebuilds.
Ship copy without a release, push updates straight to production from the editor.
Iterate on what's live, watch impact, then refine. Copy is never done.